1-800-SWEEPER and World of Asphalt

Brands are judged by the partners they keep and are seen in association with. To stress 1-800-SWEEPER’s industry leading level of professionalism, 1-800-SWEEPER used the World of Asphalt tradeshow in Baltimore to reinforce their brand image. How better to make certain that this co-branding initiative received the attention it deserved other than by working with booths owned by respected brands, and having at those booths none other than the Baltimore Ravens Playmakers?

Three head turning NFL Playmakers for the Baltimore Ravens were in attendance at the show, attending as 1-800-SWEEPER brand ambassadors. The NFL Playmakers were strategically stationed and only available to have their photos taken at the Schwarze Industries and Superior Tire & Rubber booths, who were the two 1-800-SWEEPER vendor partners exhibiting at the tradeshow. The NFL Playmakers were a popular attraction, and their booth photos appeared all throughout social media associated with the World of Asphalt tradeshow.

Leveraging the attention the Playmakers attracted to 1-800-SWEEPER’s partner booths, 1-800-SWEEPER raffled off three RedMax hand blowers. The raffle served to further enhance the 1-800-SWEEPER contact list of nationwide industry contacts. The World of Asphalt show provided 1-800-SWEEPER with a 3 punch knockout approach to their marketing initiatives and further cemented their role as a leader in the power sweeping industry. By co-branding with vendor partners at the World of Asphalt, 1-800-SWEEPER was able to better promote their partners’ businesses and also themselves to thousands of potential new customers.

Story by Kerry Porter

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