Giving Back to Good Causes

With so much turmoil in the world, we sometimes look around and wonder how we can make a difference. Many things are out of our control, but our businesses can be a great force for good if we keep our eyes open for opportunities to serve.

You may have heard of or read about “corporate social responsibility.” “CSR” refers to business activities that pursue benefits to both the business itself and society. The scale to which an organization might engage in CSR varies tremendously. A company might participate in a one-time event, like a charitable 5k race, donations to disaster relief, or collecting for a holiday toy drive. Larger companies have ongoing service partnerships. Costco, for example, has partnered for many years with Children’s Miracle Network (CMN), a nonprofit that raises funds for children’s hospitals. During the month of May, all Costco warehouses fundraise for CMN, holding fun events for their employees and the community. CMN reports that in the course of their partnership, Costco has contributed more than $274 million dollars.

NiteHawk Sweepers is proud to support causes we care about. Since 2011, NiteHawk has engaged in a partnership with the Disabled American Veterans Foundation, a national nonprofit that supports over one million veterans and their families each year. The DAV Foundation assists veterans in accessing healthcare, employment, education, and other necessary services to successfully transition to civilian life. NiteHawk makes donations to DAV on behalf of customers who purchase a special DAV wrap on our Osprey II and Raptor II sweepers. We also recently released a special edition NiteHawk DAV shirt, available for purchase on our Parts Store, the proceeds for which are donated to the DAV.

In addition, to company-wide support like the DAV, Seattle Children’s Hospital, and refugee relief, we have many employees that engage in local or national charities. Many of these are familiar like the Susan G. Komen Cure for Cancer or the Boy Scouts of America, but others are local charities that tie to our individual communities like Bloodworks Northwest, a blood bank and medical research institute headquartered in Seattle, Washington that serves 90 hospitals in western Washington and Oregon. Regardless of what, who, or how your organization or an individual participates, the intrinsic benefits are awesome. Some are quantifiable, like statistical increases in job satisfaction, longer employee tenure or the activation of the reward center in our brain, but most are just benefits we know. Giving makes us feel good, improves life satisfaction, strengthens bonds in our communities, reduces stress, and contributes to a positive company culture.

Regardless of the organization or charitable cause you choose to support, making CSR a part of your operation is about communicating your values to your employees, your customers, and your community.

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