You Asked, We Listened: Schwarze Industries to Unveil New S-Series Machines

Schwarze Industries, one of the world’s largest street and parking area sweeper manufacturers, announced January 18, 2011, that they will be unveiling their all-new lineup of S-Series machines at the National Pavement Expo in Nashville, Tennessee on February 3, 2011.

“Our goal with the new S-Series machines was to find out firsthand what operators were looking for in a sweeper, and then build it,” said Raymond Massey, Director of Sales and Marketing for Schwarze Industries. “It was very much a ‘you asked, we listened’ approach to finding solutions for the drivers and contractors that are in the field night after night. From there, we put our engineers to work tackling those issues through design and development.”
Schwarze will be unveiling three machines for the new S-Series lineup: the S235, S335, and S350. Each offers a full range of size and performance options to suit any application from low profile to heavy construction.
“We’re excited to unveil these new machines with innovative solutions to customer challenges,” added Massey. “A lot of people are going to be really impressed with what the S-Series has to offer, especially the end user. Because ultimately, they’re the reason we innovate.”

Schwarze Appoints New National Sales Manager to Run the S-Series Sales Team

Around the same time as the new S-Series machines announcement, Schwarze also announced the promotion of Chris Crews to National Sales Manager for the S-Series sales team.
Born and raised in Huntsville, Alabama, Crews started working with Schwarze back in the eighties, spending summers home from college delivering sweepers. Enjoying the work, Crews eventually moved into demos and S-Series sales before he landed himself in the A&M department. In 1998, Crews left Schwarze to start his own equipment dealership, CRC Solutions, and then worked for other sweeper companies before signing back on with Schwarze. “Sweeping is the only thing I’ve ever done in some shape, form or fashion.” said Crews, “I’ve been on the contractor and municipal side of the industry. I’m very familiar with the customer base and their needs, and I think I can contribute a lot here at Schwarze.”
“We’re excited to have Chris back,” said Massey, “He’s seen the industry from a lot of different angles and has all the right experience for the position. He understands our machines and our goals and is an essential player in the promotion and development of our latest lineup of products.” 

Crews will be charged with jumpstarting the new S-Series machines to be premiered at the National Pavement Expo and said, “We’ve got some real innovative ideas we’re excited to introduce to our customers. There’s a lot of cool stuff about our latest products that I think people will be excited to see at the show.” He said, “Schwarze has taken a real nice approach and gotten a lot of feedback from contractors because that’s really where it needs to come from. They’re the ones out there every night doing this job. All we did was listen.”

Crews went on to explain, “The new S-Series is going to add another dimension to what we offer. It’s really going to bring up another notch of reliability and performance for our single engine machines. And on the twin-engine machines, nobody can offer the power that Schwarze can. It’s what we’re known for. I think we have a strong product that’s going to continue being the world leader in the parking lot division.”
Since its inception more than 30 years ago, Schwarze Industries, Inc. has grown to become one of the world’s largest street sweeper manufacturers and a leader in sweeping technology. Headquartered in Huntsville, Alabama, Schwarze has a workforce of more than 200 employees, manufacturing street sweepers, parking lot sweepers and road repair units. In 1996, Schwarze opened a manufacturing facility in Brisbane, Australia to meet the demand for products in other parts of the world. To date, Schwarze Industries’ products operate in more than 35 countries.
For more information on Schwarze or the new S-Series, visit or contact Raymond Massey at 800.879.7933.