New Trend Alert: These Three New Technologies Can Change Your Business Dramatically

If we’ve learned anything over the past 12 months in lockdown, it’s that we have to evolve to survive.
Many of our businesses look very different than they did a year ago. And those of us who will continue to thrive are consistently looking for ways to become more sophisticated with steady revenue and loyal customers.
Technology has exploded in nearly every facet of our businesses since COVID-19 came onto the scene, but three trends have stood out more than others.

Embrace the Expansion of E-commerce

It’s been dubbed the digital transformation, where businesses move toward all things online and automated.
The pandemic accelerated these plans, as having an online presence helped shield companies from lockdowns and shutdowns.
Forbes Magazine explains that investing in a strong online presence to push out from the ups and downs of the local economy, as you will have access to a much more extensive consumer base.
In our industry, this could mean allowing for online communications — both email and live chat — and even supporting online appointment requests.
A powerful online presence could also mean establishing your company as experts in your field, by publishing e-books and white papers, and even including references on your website.
You can also begin to connect with blogs sent out over email or on your website.
The important thing is to focus on becoming a leading resource in your community, both geographically and within your industry.
Another consideration: all people everywhere have increased their screen time since lockdown commenced. Take advantage of this trend by growing your online presence and reaching a new audience.
Also, use extra care to retain the valuable existing customers you’ve already earned. Think about how your physical space can integrate with your web presence to potentially serve customers in a multi-dimensional way.
Experts predict the future of business is about maintaining and understanding your customers, especially those who have been loyal to you.

Take a Look at Clean Tech

So far this year, we’ve seen thousands of cleaning gadgets come onto the scene, from antimicrobial backpacks to truly UV-light-emitting, air-purifying robots. As business leaders, you can now procure portable UV light cleaners for your cars and trucks, adding an additional point of disinfection.
Furthermore, inventions just released this year include additional ways to zap germs, folding decontamination into a variety of everyday technologies like air purifiers, wireless chargers, and even refrigerators.
The new breed of multi-use contraptions is likely here to stay and offers practical ways to further protect your customers and colleagues.

Keep Employee Office Arrangements Flexible

Sending our teams to work from home practically overnight has undoubtedly changed the way we will work forever.
However, about half of American workers report wanting to return to the office at least a few days a week. Many experts believe the future of the American includes hybrid, remote workspaces.
Collaboration tools like Slack, Microsoft Teams, and other instant messaging programs are essential to keeping teams connected and productive. Investing in laptops, tablets, and mobile devices, along with migrating key business applications to the cloud to allow for efficient remote access are key to embracing this trend.

Leverage Technology to Plan for the Future

If 2020 taught us anything, it’s that we cannot predict the future. By embracing technological trends as they emerge, your business will certainly be better positioned for it.
The early adopters have thrived during the past twelve months and our dependence on technological advances will be a critical piece of our future success.
As business leaders in the service industry, we must stay in tune with what’s occurring in the business world, while continuing to offer convenient, reliable service to today’s customers and our future prospective customers. Leaning into an online presence, exploiting new cleaning technologies, and ensure our employees can work where they need to will be critical components to this year’s effective business plans.


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