3 Essential Customer Communication Tools

Running a business requires a great deal of care and coordination, particularly when it comes to ensuring that your customers know what’s happening on a regular basis. While previous generations might rely only on word-of-mouth advertising, billboards, or newspaper ads to get the word out about a sale, there are plenty of newer options for companies with digital marketing capabilities. Here are three of the best ways to leverage technology to stay in touch with your customers.

1. Automated Welcome Emails for New Customers

Are you fully leveraging the power of email communication — or simply using it as an operational tool? Sure, you may have a mailing list for your business or even sent quick notes to customers with an invoice or order confirmation. Did you know that each engagement with your customer is an opportunity to upsell or cross-promote new business?

There are a few different tools that are easy to use that can help automate your selling processes, such as MailChimp, MyEmma, or even HubSpot for larger or more sophisticated organizations. All of these tools integrated well with your website and are quite easy to get started with — so you can be improving your customer communication in no time! Send a quick welcome and onboarding email to clients with their first project, letting them know key contacts and how to best work with your organization. Your clients will be thrilled and sending you more referrals in no time!

2. See the Power of Social Communications

Social media can be plenty of fun and a great way to keep in touch with distant family and friends. However, it’s also an extremely powerful tool for business when properly leveraged. Companies that can weave social media into their customer communication strategies are finding that customers like to engage in these platforms.

The challenge is ensuring that you’re picking the right platforms for engagement. For most companies, LinkedIn may be the ideal social media to help grow your business. Not only will you find interested partners simply by posting positive stories about your business, but you can also offer advertising and content marketing that will ensure local companies know about the value of your products and services. Help educate your audience and connect on the platforms they are already using to look for work-related information and you’re scoring a big win in terms of productive use of your time and advertising dollars.

3. Reach Out and Request Reviews (And Then Respond!)

Online reviews may not be something you consider a “normal” method of communicating with your customers. This incredibly powerful tool allows you to engage with your current customers as well as the community as a whole — without any outlay of marketing or advertising dollars! If you add a request for reviews to your final billing or service process, you’re helping build future sales for your business.

Today’s consumers are incredibly reviews-driven, often looking to ensure a new partner has positive reviews before making a phone call or buying decision. When you’re actively watching your reviews on Google, Yelp, and other major review networks, you can be prepared to respond to either positive or negative comments in an appropriate way. When your prospective clients see that you’re taking the time to address any concerns or positive comments, it sends the message that you care about your customers.

You might even find that you’re able to bring back an unhappy customer if you’re willing to make things right for them! Take a deep breath and consider a negative review to be a gift — an opportunity for you to find something that is wrong or at least “not right” for your clients and fix it.

No matter how you choose to communicate, what’s vital is that you are positive and consistent in your messaging. Be sure to maintain a professional yet approachable tone, always keeping in mind that your message could be shared with a much broader group of people than you might expect!

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